Notes & essays
Less polished than my main blog. More honest. The in-between stuff — building, selling, scaling back, starting over.
How SaaS Blogs Win With Answer Engine Optimization in 2026
Your blog can still rank and get ignored. That is the strange reality of 2026. Buyers ask a question, get an immediate response from AI search engines, and never make it to your site. If your SaaS blog still reads like a list of keywords with a pulse, it is going to miss the moment. [...]
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How to Track AI Search Traffic in GA4
AI search traffic is messy. One visit from ChatGPT may show up as referral, another lands in Direct, and a third may disappear into organic search. If you're trying to prove whether AI tools are sending real visitors, GA4 makes you work for it. The good news is that the clues are there. You just [...]
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Headless WordPress With Astro for Personal Sites
A personal site shouldn't feel heavy. It should load fast, stay easy to edit, and not turn every layout change into a weekend project. That's where headless WordPress with Astro makes sense. WordPress handles the writing, the drafts, and the admin side. Astro handles the public site, which means you get a sharper front end [...]
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